Sport Singapore welcomes its second batch of brand ambassadors! They are your everyday Singaporeans, tackling the same demands of life as you do, but they also hold a strong belief that sport can inspire us to live better. Get to know them in our feature series here!
You may have seen him reporting at local sports events or even watched him live on the Eleven Sports network, but Duncan Elias will soon be making appearances on Sport Singapore’s (SportSG) platforms as well, as he has recently come onboard as a brand ambassador.
Before getting into television, Duncan used to play football professionally from 2008 to 2013, having been exposed to the sport from a young age. After retiring from professional football, he wanted to stay connected with the sports scene, and he found that reporting would allow him to do just that.
“I started going to football schools when I was eight or nine, [as well as] football camps during the school holidays. I played for the primary and secondary school teams, and even in the army, I represented SAFSA (Singapore Armed Forces Sports Association), and then [I played] professionally,” he shared.
“When I ended my professional career, it was tough but my intention was to still stay involved with local sports, and it was also lucky that I got into radio at first, then television,” said Duncan, who was also one of the stars featured during the inaugural Singapore Football Week last year.
With sport playing such an integral part of his life, both in his growing years and now in his career, he was happy to join the other SportSG ambassadors in promoting sport to the larger public.
“Sport has been a big part of my life, and this is just one of the ways that I can give back. With the SportSG ambassadorship, I will also be involved in promoting local sports in a different way, through fun events, or being part of events,” he shared.
“I find it a huge honour and had no reservations at all taking this up. I jumped at the chance when the opportunity was given to me, I didn’t even hesitate,” Duncan enthused.
Though his passion still remains tied to football, the sport that he grew up with, Duncan has also felt a growing connection to the greater sporting fraternity in Singapore, after multiple encounters with various athletes while conducting interviews for Eleven Sports.
He revealed: “You see them so often that you become friends with one another.
I live vicariously through them when they become successful. When I interview them after they scored an important goal, or if they achieved a personal best, I have a huge smile on my face because I’m happy for their success!”
In fact, Duncan says that his mission is to give all sports and their athletes “as much coverage as possible”, so people can be exposed to more stories and news from the sports scene as a whole, instead of remaining solely focused a few specific sports that they might have had initial interest in.
“Sometimes [some sports] just slip off the radar, and they’re within their small community [where] people know about them, but I’m trying to bring them out through Eleven Sports. Through this SportSG ambassadorship, now there’s a bigger platform to make these guys superstars!”
Duncan pointed out.
“When I was young, I just followed football, [and] I didn’t know much about other [sports]. If people [today] can just come to one platform, which is the Sport Singapore platform, then they get to see all different types of athletes and all their different types of successes,” expressed Duncan.
Duncan will definitely be welcomed into the family of existing Sport Singapore ambassadors with open arms, and he is excited to get started on his official duties.
“I want to show up as much as possible to every event that I get invited to, mainly because I want to provide coverage and be supportive of it, but also I just want to be part of it. It’s Singapore sport, and I want to be involved!” he said.
Follow Duncan Elias as he embarks on his new journey as a SportSG ambassador! You can find him on Instagram at @dcchronics, or follow SportSG’s instagram accounts - @sport_singapore and @sgsportstv to see what he gets up to.