More video is being produced and distributed than ever before. In this new media landscape, speed has become critical for sports leagues, teams, and broadcasters looking to prosper in today’s insatiable market for video content.

The Digital Production Partnership (DPP) summed up today’s realities in their NAB 2017 The Need for Speed report: “There are strong creative, financial and operational arguments for the move to IP production and cloud services. But the most compelling reason of all may simply be that audience behaviors will now require any content provider to be able to turn on a dime.”