A pair of savvy entrepreneurs doesn’t want your fitness-related New Year’s resolution to fail, so they made going to the gym fun — and virtual.
Ryan DeLuca, who created the nutritional supplement retail site Bodybuilding.com, and Preston Lewis, debuted at CES this week their new fitness venture Black Box VR. Black Box VR is a virtual reality gym that makes a game out of hitting the weights.
Founded on the principle that gaming triggers humans’ addictive response, Black Box VR is designed to feel like a game, promoting instant feedback and gratification for working out, according to the company. As a Black Box user, you go to a specific gym where you put on an HTC Vive headset and enter a virtual workout environment where you play a video game of sorts. The website promotes the game aspect as creating a situation where your body perceives an urgent situation and forces you to work (out) to overcome it.
Read the full article here. Check out SportTechie.com for global sports technology coverage.