Adidas announced Tuesday the upcoming launch of its adidas ALL DAY app, a 360-degree experience designed to help consumers achieve their fitness goals.
For adidas ALL DAY, the company partnered with EXOS
(human performance company), American College of Sports Medicine
(sports media and exercise science organization) and Verily
(Alphabet Inc.’s healthcare and life sciences subsidiary).
The app will concentrate around four key areas of performance including nutrition, movement, mindset and rest while leveraging data and behavior science to keep users engaged.
“adidas ALL DAY will initially focus on the female athlete who seeks variety and likes to try new things to challenge and inspire herself to be better every day. With an experience powered by rich scientific insight, the app makes fit living more approachable while still keeping it fun” Stacey Burr, Vice President and General Manager of adidas Digital Sports said in a statement.
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