Fitbit launched a new experimental business division with the rollout of a software update to its Ionic smartwatch this week that will track users’ moods to gain behavioral insights.
The fitness tracking company has been expanding its research capabilities into health trends and habits since launching the Ionic this summer, as part of an effort to leverage the watch’s sensors and massive pool of end users and expand beyond simple calorie and step counting.
This week as part of that software update it announced Fitbit Labs, a research initiative led by the company’s research and development team that is focused on building experimental apps and clock faces that take advantage of smartwatch technology and help drive behavior change.
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