adidas Football has just revealed Telstar 18, the Official Match Ball for the 2018 FIFA World Cup Russia. The ball was showcased for the first time by Leo Messi and a host of adidas World Cup winners including Zinedine Zidane, Kaka, Alessandro Del Piero, Xabi Alonso, and Lukas Podolski.
Legends Alessandro Del Piero, Xabi Alonso, Zinedine Zidane, Kaka and Lukas Podolski with the Telstar 18. Photo: adidas
Telstar 18 was launched through a digital 3D projection mapping display before being revealed by the five World Cup winners and Messi. The ball was then used in a small-sided game as members of Tango Squad were joined on pitch by Alessandro Del Piero, Xabi Alonso, Kaka and Lukas Podolski.
For the first time ever, fans from all over the world could tune into the reveal via a live stream on the adidas Football YouTube channel as they were also treated to performances by Pusha T and Russian hip-hop artiste Obladaet.
The ball was used in a small-sided game as members of Tango Squad were joined on pitch by Alessandro Del Piero, Xabi Alonso, Kaka and Lukas Podolski. Photo: adidas
The new Telstar 18 is a reimagining of the first adidas FIFA World Cup Official Match Ball, the Telstar, which was first introduced at the 1968 European Football Championships in Italy, and was the official matchball of the 1970 World Cup in Mexico. It features a brand new carcass and panel design engineered to provide performance and durability both in the stadium and on the street.
The ball also includes an embedded NFC chip – the first time it’s ever been used in an Official Match Ball – designed for increased consumer interaction
Leo Messi excited about the official 2018 FIFA World Cup Russia match ball. Photo: adidas
The Telstar 18 will be available to purchase from local adidas retail stores and the adidas online shop at http://shop.adidas.com.sg/football/federation/omb.html. The Official Telstar 18 will retail at SGD$ 190, while the Replique and Top Glider Telstar 18 editions will be at SGD$ 60 and SGD$ 35 respectively.
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