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Sacramento Kings become first NBA team to utilize Facebook Live 360 video stream

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The Sacramento Kings, widely considered to be one of the most tech-savvy teams in the league, became the first NBA team to broadcast using Facebook’s Live 360 video feature. 

The video, which received 74,000 views after it went live Thursday, shows Kings dancers practicing. The Kings partnered with 360fly – the maker of a single-lens camera that captures 360-degree 4K video – to broadcast.

Live 360, was introduced in December, “immerses viewers fully into a scene, letting them explore on their own and experience a new environment,” according to Facebook. When users click on the Kings’ video, they can use their mouse to move the camera angles in a 360-degree motion so they can see the whole gym.

Read the full article here. Check out for global sports technology coverage.


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