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Nike HyperAdapt 1.0 news

Athlete Influencers aren't the only ones getting their hands on self-lacing Nike HyperAdapt 1.0

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Cristiano Ronaldo, Serena Williams, Kyrie Irving and Odell Beckham Jr. are among the Nike athletes who got a chance to wear the much-anticipated self-lacing HyperAdapt 1.o. That’s the shoe that drew inspiration from “Back To The Future” and is touted as “the future of footwear.”

Athletes who have tested the shoes have found that the battery can go six weeks without recharging, Nike senior innovator Tiffany Beers said Thursday on the Engadget CES Stage. It’s an achievement to have had the shoe launch to consumers.

Consequently, the HyperAdapt 1.0 isn’t an easy purchase to make. A pair retails at a whopping $720, and appointments to trial and purchase the shoe at select locations in New York City, Los Angeles, San Francisco and Chicago filled up quickly.

But the average person will ultimately be able to walk into a Nike store and buy a pair.

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