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Twitter and Facebook's big push into live sports streaming starts with the NFL

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When the Buffalo Bills host the New York Jets on Sept. 15, the game will be streamed live on Twitter and mark the kickoff of much more than just the National Football League’s slate of Thursday Night Football events.

Social media sites streaming live sports events could become the new normal as the first of 10 regular-season NFL games will soon be streamed for free on Twitter – the site best known for its 140-character limit.

The impact that live streaming initiatives from Twitter and Facebook could have on sports fans and the sports industry is far-reaching. The NFL’s announcement of its streaming partnership with Twitter in April was just the start.

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