In early August, the highly-publicized Nike+ app was released by the Swoosh
, an attempt at streamlining content for consumers and giving brand enthusiasts news for athletic events, product deals and advice from professional athletes.
Through the app, users can also book reservations for brand events, 1:1 meetings with in-store experts and Nike+ Run Club live sessions.
“This is a great time for Nike in the digital space,” said Adam Sussman, Chief Digital Officer, to Fortune
at the time of the debut. “We are really coming out with innovative products that will connect to consumers in a seamless and simple way with a consistent experience across all of them.”
Earlier this week, Nike continued to double down on its commitment to digital by launching its new Nike+ Run Club app, a rebranded version of its Nike+ Running app; additionally, NRC will communicate with the Nike+ app.
Readthe full article here Check out for global sports technology coverage.