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NBC to create digital Olympics content with Facebook and Instagram collaboration

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For the first time, NBC, owner of the distributive rights of the 2016 Rio Summer Olympics, is releasing its vice-tight grip on providing content to other platforms.

A partnership between NBC and Facebook, which also includes the Facebook-owned social media app, Instagram, will kick off prior to the Opening Ceremony on August 5. NBC will publish up to 20 Olympic highlights per day on the platforms, as well as a two-minute daily recap show, available exclusively on Facebook. Instagram will additionally provide its own daily slow-motion video covering the action featuring NBC Olympic commentators and athlete highlights.

NBC will use the media sites to push its live NBC telecasts and specifically, Facebook’s live-stream feature to create athlete focused videos accompanied by NBC’s on-air correspondents. Olympic-related content posted by athletes and celebrities will be incorporated across Facebook and Instagram in addition to NBC’s prime-time coverage. After each night of the games, Ryan Seacrest will host a show that will highlight all the biggest content from the Olympics that was covered on the social media platforms.

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