Apparel company dENiZEN launched the 3rd edition of Singapore Jersey and a new range of One Team Singapore apparel to support the upcoming GetActive! Singapore and the nation’s 51st birthday at its Jurong Point outlet on Tuesday.
Together with Nila, the TeamSG athletes fronting the dENiZEN collection campaign are (from L to R) hurdler Dipna Lim-Prasad, shuttler Tay Wei Ming, netballer Charmaine Soh, silat exponent Shakir Juanda and basketballer Chase Tan. Photo: Sport Singapore
The lightweight series comes in 14 different designs, and includes sport specific designs for Athletics, Badminton, Rowing, Swimming, among others.
The aim of this new line of clothing is to give Singaporeans a chance to join in the various sporting celebrations as One Team Singapore, and wear their pride on their sleeves as they support our athletes in upcoming competitions at home and abroad.
“We hope when we ask Singaporeans to show up in red, whether it’s in commemoration of an occasion like National Day or in support of our national team who are competing on the fields and courts on our behalf, that they will wear an appropriate jersey,” said Toh Boon Yi, Chief of Strategic Development and Marketing Group at Sport Singapore.
The One Team Singapore collection is available at all dENiZEN stores around the island, consisting of the Singapore Jerseys ($19.90) and the cotton series ($16.90)
VIEW THE FULL COLLECTION HERE
For dENiZEN, this was a good chance to give back to the community as well as contribute to building the sporting movement in Singapore. dENiZEN has pledged to donate two per cent of the total net proceeds from this new collection to the SportCares Foundation.
“One Team Singapore is a very unique theme, and it is all youthful people, young people. We want to support the athletes and be part of nation building in terms of sports and athletes,” Managing Director of Jay Gee Enterprises, R Dhinakaran said.
Team Singapore hurdler Dipna Lim-Prasad thought the new designs were aesthetically pleasing and particularly liked the fact that they had sport specific designs this time round.
“I think that all the designs are beautiful. I think that it embodies the different sports. For me, I’m wearing athletics because I’m a bit biased towards that,” the 25-year-old said.
“We have an overall great team jersey, so competing and seeing supporters in the stands wearing it, it just feels like we’re all part of one Team Singapore and it’s just my turn to run for them.”
Team Singapore silat exponent Shakir Juanda also agreed that wearing this jersey is a great way to show athletes support while they compete for Singapore.
“While you’re competing for Singapore, you know people are supporting you when they are wearing the same jersey as you,” he said.
“So you know that you are not competing alone; there are five million people behind you, supporting you. It brings you a huge wave of encouragement.”