It was reported earlier this month that BT Sport, in response to their struggling ratings, would be broadcasting the UEFA Champions League and Europa League finals via YouTube. The decision to team up with the online video platform was so they could make the games as accessible as possible and hopefully bring in more than the average 200,000 viewers they had throughout the season.
So did their experiment work with the Champions League Final last week work? We would say so.
Between the two games, they were able to attract 3 million viewers through YouTube and a total of over 12 million overall when including their other outlets (BT.com, the BT Sport App and their TV channels).
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