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TruSox technology

Pro athletes are paying sponsorship violation fines to wear these hi-tech socks

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In the past few years, numerous athletes around the globe have been paying hefty fines for wearing a new brand of gear that has been helping them play better and has increased their comfort.

So what piece of apparel is so great that these athletes don’t mind deliberately breaking league sponsorship rules?


Well, TruSox to be exact. TruSox has taken a hi-tech approach to the way way socks can assist in gameplay with their INEX technology and non-slip performance pads that are installed on both the inside and outside of the foot grips. 

Read the full article here. Check out for global sports technology coverage.


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