Image via @NBACares
Just days before a highly anticipated Finals rematch from last year tips off between the Golden State Warriors and Cleveland Cavaliers, the NBA has announced a partnership with Under Armour to launch its first fitness app.
The app is called the NBA FIT App and it is already available for download on the App Store
and Google Play
. For Under Armour, this is their first partner app for their connected fitness platform which is centered around UA Record, a digital health and fitness community that has over 170 million members in total acrosss UA Record, MapMyFitness, Endomondo and MyFitnessPal.
The NBA FIT App will combine the Under Armour Connected Fitness community with the NBA’s resources to make the only fitness app in any app store to have training and tips videos from NBA and WNBA players and strength and conditioning coaches. Additionally, Under Armour’s blog
will supplement the NBA content with fitness, activity and health info.
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