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LiveLike, Manchester City FC and Sky Sports partner to broadcast the first Premier League games in Virtual Reality

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Manchester City fan

On a beautiful Sunday afternoon in Manchester this past weekend, Arsenal traveled north to take on Manchester City in a match that had serious ramifications for Champions League standings. To the dismay of those in blue at Etihad Stadium, the game ended in a 2-2 draw that ultimately means Manchester United, and not City, now controls their own Champions League destiny.

But while the 60,000 fans who attended the game were focused on the pitch, a select few (myself included) were focused on what could very well be the future of sports broadcasting.

For this game, a unique trio of Manchester City FC, Sky Sports and LiveLike, collaborated to bring City fans in London, New York and Melbourne the game through virtual reality (VR). LiveLike is a virtual reality company that wants to bring fans together via VR no matter where they are located in the world. On Sunday, they did this by having those fans put on a Samsung Gear VR headset and enter into a virtual stadium where they could maneuver to see the live broadcast, replays, stats and highlights.

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