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Leicester City: The biggest underdog story in sports history and their explosive social media growth

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Leicester City has done the completely improbable and won the Barclay’s Premier League for the first time in club history, despite the reported 5000-1 odds stacked against them at the onset of this season. So with this Cinderella success, how did the club’s social media influence improve over the season? We asked social media measurement and valuation platform MVPindex to find out how the club and their star striker Jamie Vardy have grown their audience and engagement during their championship season. 

Leicester’s biggest social media leap in total fans was on Facebook. Since July 21, 2015 the team’s first preseason game, Leicester’s Facebook page grew by more than 4 million fans from 446,245 to 4,564,520 on May 4th, 2016. The 2011 Census of Leicester reports that the town’s population is 330,000. Their top post on Facebook from the last month celebrated the team’s clinching of a spot in the Champion’s league. Hello Europe, indeed. 

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