There’s no doubt that wearables in sports and fitness have a bright future ahead. This is made evident by some of the biggest apparel brands partnering with notable tech giants. Most recently, Under Armour partnered with both HTC and IBM Watson to expand their digital fitness footprint. At CES this year, New Balance announced a partnership with Intel, Google and others to bolster their newly formed New Balance Digital Sport division.
However, as much as there is excitement around this exploding field, there is an equal amount of concern relating to the accuracy of the data being collected from the wearables themselves.
On May 4, from 2-3 PM eastern, the Sports & Fitness Industry Association
(SFIA) will present a thought leadership webinar with Exponent
to explore the reliability of this data. Exponent, a leading engineering and scientific consultancy to the sports and fitness industry, performs in-depth, independent scientific research, testing and regulatory support to provide rapid solutions to their clients.
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