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Kobe Bryant technology

A look at the sports science company that has helped Kobe Bryant prolong his career

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Kobe Bryant

Photo: @Lakers

Kobe Bryant’s NBA career will come to an end Wednesday night in Los Angeles after 20 years. And Fusionetics, a sports technology company, has played a significant role to the end to help Bryant extend his illustrious career. His final year has been the worst statistically of his entire career, but the five-time NBA Champion, as the Los Angeles Daily News reported recently, has been working extensively with Fusionetics, and it has helped him stay on the court as much as possible during his farewell tour. 

Fusionetics combines sports science, clinical application and cutting edge technology, to help athletes at every level. They began to work with Bryant after he suffered a season ending Achilles tear. Lakers’ head athletic Trainer Gary Vitti, who is also retiring this year, played a large role in bringing Fusionetics and Bryant together.

Over the past decade the company has worked with 14 different NBA teams. They specialize in setting up goal-oriented programs for individual athletes. Fusionetics, as they do with all their athletes, has tried to help Bryant prevent injuries, optimize performance and recover. 

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