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Nike focuses on innovation to propel their brand future

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Since its founding, Nike has strived to make highly innovative products by incorporating new technology to provide every athlete with footwear and apparel to help them succeed in whatever their athletic goals may be. As we have covered here on numerous occasions they are often trend setters when in comes to innovate sportswear and in 2016 they are making a concerted effort to focus even more on innovation. 

One of the first big reveals from Nike in 2016 is their first ever self-lacing shoe, the HyperAdapt 1.0, which will be made available later this year. The CEO of Nike, Mark Parker, sees their new power-lacing technology as a big part of the their footwear future down the line. “Yes, adaptive lacing in this case start off small…then you’re going to see it move into other categories…it will become more ubiquitous…as we move forward.”

Read the full article here. Check out for global sports technology coverage.

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