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Nike's hiring of a Chief Digital Officer amplifies the dominance of tech in the sports world

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With one of the most recognizable logos in the world Nike is an immovable force of twenty-first century athletics. When children begin playing sports at a young age, they are inducted into a world that is almost entirely run by Nike, with their shoes, clothes, bags, and other equipment likely identified by the famous “swoosh.” But in this day and age, Nike has evolved into something much bigger, and has most recently dug its hand into the tech world with the introduction of Nike+ and other developments across the board in stat tracking, personal fitness, and more. 

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