Global fitness brand Reebok
introduced on Thursday its new Liquid Factory, a manufacturing innovation that combines both robot technology and 3D drawing to engineer unique pieces of footwear.
Developed by the Reebok Future team and led by Head of Future Bill McInnis, the Liquid Factory will use a proprietary liquid material to create shoe components without the use of traditional shoe molds, a process that Reebok hopes will “fundamentally” alter how shoes are constructed.
“Footwear manufacturing hasn’t dramatically changed over the last 30 years,” McInnis said in a statement
. “…(Liquid Factory) opens up brand new possibilities both for what we can create, and the speed with which we can create it.
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