2500 years ago a fan walked out of a Greek athletics stadium wanting to share the match he just witnessed. On the way home he bought an urn and painted on it runners, javelin throwers and boxers. He then showed it to his friends and said “That. Just. Happened.” Lost to history, he unknowingly pioneered social shareable sports content. Insta-urn.
As we make our sports tech resolutions for 2016 we should remember that mankind has been watching sports for millennia. Before the Greeks, we probably watched two cavemen run, swim and fight. Let’s resolve to enhance and improve the sports experience without getting carried away in thinking that we can fundamentally transform – let alone replace – the experience.
Read the full article here. Check out for global sports technology coverage.