Rugby Singapore Pte Ltd (Rugby Singapore), the events and commercial arm of the Singapore Rugby Union (SRU), is all set to kick off ticket sales and an eight-month-long campaign to Asia’s most anticipated sporting and lifestyle event, the HSBC Singapore Rugby Sevens 2016.
Photo: HSBC World Rugby Sevens Series
Starting next month, besides the highly anticipated ticketing launch, Rugby Singapore will kick off a school outreach programme and a development programme as part of the build-up to the Singapore Sevens which will be held at the National Stadium on 16 and 17 April 2016.
The school outreach programme, Tag 7s, teaches basic rugby skills and instil rugby values of teamwork, respect and sportsmanship and will reach out to more than 14,000 students in 140 schools. Under the ‘Heroes in the Making’ development programme, selected U16 players will get to attend training clinics conducted by local and international coaches and players and go through a selection process where the two chosen players will earn an all-expenses paid trip to attend elite training programmes at leading regional rugby unions.
Already, an event logo competition is underway in Singapore and the winner, who will win attractive cash prizes and tickets, will be announced around mid-October. And building on the Rugby World Cup (RWC) fever, a social media campaign will run from 18 September to 31 October, to drive a deeper engagement and conversation with rugby and sports fans locally and regionally.
“Winning the bid for the World Rugby Sevens Series, one of the world’s most prestigious sporting events, is only the first step in our plans to engage and grow the sport of rugby in Singapore and across Asia,” said Low Teo Ping, President of Singapore Rugby Union and the Chairman of the Board of Directors, Rugby Singapore. “Like an influential captain or stand-off in a Sevens squad, Rugby Singapore now has the responsibility of pulling off a successful Singapore Sevens through great team-play between stakeholders and agencies, and our commercial partners.”
Photo: HSBC World Rugby Sevens Series
Rugby Singapore is led by sports industry veteran, Stephanie Wong, who formerly worked with Liverpool Football Club and ESPN STAR Sports. With the support of Sport Singapore (SportSG)
and Singapore Tourism Board (STB) and a strong line-up of home-grown agency partners (Pico, Enterprise Sports Group, Mediatrophy, Empower Marketing Asia), fans in Singapore and across the world can expect other exciting promotions and fringe activities in the build-up to Asia’s rugby extravaganza.
“The Singapore Sevens is not only an opportunity for our national players to shine in the fringe tournament – the South-east Asian Sevens - but also for sports industry professionals in Singapore to shine on the global stage and to deliver a world-class spectacle.” added Low, who is also Vice President of Asia Rugby, the regional governing body for rugby. “Singapore has scaled to new heights in terms of sporting achievement in recent years and our growing sports industry has also reached a level of maturity. There are now many professionals and companies within Singapore with vast experience working on marquee events and international sports properties across the region.”
“Rugby Singapore conducted a rigorous pitch process before appointing agency partners with a proven track record in delivering world-class events,” said its General Manager, Wong. “Fans can expect a festival of sports and entertainment and the Singapore Rugby Sevens will not only provide wholesome ‘fans and families fun’, but also a great opportunity for business networking. We aim to create a signature event, unique with local elements and international entertainment, that will establish Singapore as a fan and team favourite on the global Sevens Series circuit.”
The much anticipated Singapore Sevens makes a return to Singapore after a decade. It was last held at the old National Stadium from 2004 to 2006. Next year, it will be held at the 55,000 capacity National Stadium, the world’s biggest freestanding dome, as Singapore prepares to showcase to the world the best of Rugby Sevens and to position itself as a sui generis destination of the World Rugby Sevens Series circuit.
Photo: Sport Singapore
With great sports, entertainment and lifestyle elements perfectly in place, the city is ready to rock, ruck and rumble at the HSBC Singapore Rugby Sevens.