Manulife Singapore today announced their sponsorship of some S$1 million to national water safety programme, SwimSafer. The financial institution is the first to sponsor the initiative which teaches children about water safety and equips them with water survival skills.
The partnership will see Manulife Singapore committing S$900,000 over three years and additional funding for at least 40 outreach programmes which will be conducted by ActiveSG.
ActiveSG is Sport Singapore’s national movement aimed at providing greater access and opportunities for the community to engage in sport.
Speaking at a press conference held this afternoon, CEO of Sport Singapore, Mr Lim Teck Yin, applauded the commitment from Manulife and said that it is line with the spirit of co-ownership and co-creation that Sport Singapore hopes to use to engage Corporate Singapore in sport.
Mr Lim signs on a SwimSafer t-shirt as a symbolic gesture of SportSG and Manulife's partnership. Mr Naveed Irshad also penned his well wishes for the programme. Photo: Nickson Tan/SportSG
Speaking of the motivations behind the sponsorship, Senior Vice President and Chief Marketing Officer of Manulife Singapore Hitesh Shah told myactivesg.com that he was struck by what Mr Vivan Balakrishnan, former Minister for Community Development, Youth and Sports, had said four years ago - every case of drowning is a preventable tragedy.
“What’s your most valuable asset as a parent? If it’s non-financial, it’s your family; it’s your kids. From a financial point of view Manulife can help, so we thought it’s (the sponsorship's) a good combination and makes sense for us (Manulife),” he said.
Mr Naveed Irshad, President and Chief Executive Officer of Manulife Singapore added that financial services group has always been a big supporter of sports, both locally and internationally.
SwimSafer was launched in March 2010 to help children of all ages and abilities develop water safety and swimming skills. The programme sees over 170 primary schools participate annually, with over 80,000 students certified to date.
Find out more about the SwimSafer programme.