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StarHub announces sponsorship of Singapore Sports Hub and WTA Finals Singapore

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StarHub announces sponsorship of Singapore Sports Hub and WTA Finals Singapore

18 July, 2014   Angeline Tan

Tan Tong Hai, Chief Executive Officer of StarHub

Mr Tan Tong Hai, Chief Executive Officer of StarHub, addressing the audience at the media conference. (Photo by StarHub)



The local sporting landscape received a boost as StarHub announced its appointment as a Founding Partner and the Official Telecommunications Partner of the Singapore Sports Hub; Official Broadcaster Partner for the Women’s Tennis Association (WTA) Tour and the Official Telecommunications Partner of the BNP Paribas WTA Finals Singapore presented by SC Global. The partnerships reaffirm StarHub’s commitment to local sports and its mission to making sports more accessible to all Singaporeans.


Under the terms of the agreement with the Singapore Sports Hub, StarHub will receive branding rights to the National Stadium’s South West Gate Entrance as well as a 30-seater corporate hospitality suite. As the Official Telecommunications Partner of the WTA Finals, StarHub will broadcast the event ‘live’ and free on its dedicated sports channel SuperSports Arena on StarHub TV Channels 112 and 201. Non-customers with a cable point can also tune in to the tournament coverage on 76.25MHz. In addition, StarHub will carry WTA content on its pay TV and OTT platforms. This means that customers will be able to watch WTA content on their TVs and personal devices such as tablets and smartphones.

“Sports is in our DNA and we are delighted to have found two likeminded partners in the Singapore Sports Hub and WTA. It is truly an exciting time to be a sports fan in Singapore and being a local info-communications company, we will use our multiple communications channels to bring across the message that sports is for everyone,” said Mr Tan Tong Hai, Chief Executive Officer of StarHub. “We are a passionate advocate of the local sports scene and will continue working with partners such as the Singapore Sports Hub and WTA in our pursuit to bring sports closer to all Singaporeans. What better way to do this than to give Singapore viewers a ‘front-row seat’ experience to one of the biggest showpiece sporting events of the year, the WTA Finals Singapore presented by SC Global, ‘live’ and free on our sports channel SuperSports Arena.”


“We are pleased to name StarHub as our Founding Partner and Official Telecommunications Partner of the Singapore Sports Hub. We see this newly founded partnership with StarHub as a perfect fit, as both of us share a strong passion of making sports accessible to all. We are confident this partnership will act as a catalyst for the emergence of sport in Singapore and provide a platform to elevate the Singapore sporting ecosystem on a regional and global scale. Together, we look forward to hosting a wide variety of world-class sporting events, including tennis. These events will excite and inspire the Singapore public to participate in sports, indulging in the euphoria of watching live games while discovering world-class facilities at the Sports Hub. From watching to participating is a concept that truly emphasises the nucleus of Sports Hub’s ecosystem, and one which will further grow Singapore’s sporting industry for the long term,” said Mr Philippe Collin Delavaud, CEO, SportsHub Pte Ltd.

"StarHub’s sponsorship of the BNP Paribas WTA Finals Singapore presented by SC Global is a perfect fit for the WTA and our crown jewel event,” said Melissa Pine, WTA Finals Tournament Director. “This partnership, which is rooted in StarHub’s commitment to local sports, will make the WTA Finals’ debut in Singapore incredibly accessible to its residents both at home and on the go. We are excited to move forward with this great company to help make sports, and specifically the year-end event, readily available to the community in this wonderful region.”

The partnerships were negotiated by World Sport Group (WSG), the Singapore Sports Hub's exclusive commercial partner, and event promoter for the BNP Paribas WTA Finals Singapore presented by SC Global. 

Andrew Georgiou, CEO of WSG, commented: “As one of Singapore’s leading brands, StarHub’s commitment to the local sporting community is truly inspiring and will boost the country’s rising status as a top sporting city. As Asia’s largest sports marketing, media and event management company, we know that sports has the unique ability to unite communities as well as ignite passion and excitement amongst fans; we congratulate StarHub on these strategic partnerships which will allow its business to actively engage with current and potential customers.”

The Singapore Sports Hub will play host to the BNP Paribas WTA Finals Singapore presented by SC Global from 17 to 26 October 2014. ‘Live’ coverage of the tournament will be broadcast on SuperSports Arena (StarHub TV Channel 112/201 and 76.25MHz).