Petanque gets boost with FBT's sponsorship deal
05 November, 2014
Petanque in Singapore is set to receive a boost after FBT revealed that it will be providing Singapore’s Petanque with a comprehensive sponsorship deal over the next four years.
The announcement was made in conjunction with FBT’s announcement that it will be the official 28th Southeast Asian (SEA) Games’ uniform partner and will commit $1.5 million to the Games.
Mr Lim Teck Yin, Chairman, Executive Committee, SINGSOC; and Mr Kamol Chokephaibulkit, President, FBT; presenting the SEA Games jacket at the event. (Photo by VoxSports)
For FBT deputy managing director Mr Monchai Chokephaibulkit, the decision to sponsor Petanque in Singapore was an easy decision, considering that this was not the first time the firm has done so.
While this will be FBT’s biggest sponsorship to Singapore’s Petanque, worth no less than $1,000,000 over four years, Mr Monchai believes the output will eventually pay off.
“We decided to sponsor the game of Petanque because it is very close to the hearts of the Thai people, and it’s a sport which Thailand is doing very well not only regionally, but globally,” Mr Monchai explained.
“So we would like to see similar success with our ASEAN counterparts, that’s why we have given our support to the Singapore Petanque Federation.”
Mr Monchai also believed that the duration of the deal is able to adequately meet the needs of Singapore’s Petanque.
“For four years to fully support them in finding new talents and supporting with our equipment- which is approved by the International Petanque Federation - you will have continued progress through and not a one-time thing.”
Sports Boules Singapore president Mr Anthony Ho was grateful for FBT’s generosity, revealing that it had only taken six months for this agreement to come about.
“I think because Petanque is very much a main sport for FBT, so they see that our local federation needs help and they were very generous to try and help,” Mr Ho added.
Mr Ho will be looking to use the money received from the sponsorship deal to improve his team’s equipments in order to better prepare them for the SEA Games next year.
“First and foremost, I’m going to use this deal to equip my players and look after them to make they got proper competitive attire, and proper competitive gear,” Mr Ho said with a smile.
“Definitely anything that can get sponsorship and support for our side, definitely our players’ morale will increase, I’m sure they will be very happy with the new equipments and apparels,” he added.
“I will also try to use this to outreach to the schools, see how we can penetrate the schools and introduce the sport to student.