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Singapore has contributed a lot to badminton: Hoyer

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Singapore has contributed a lot to badminton: Hoyer

07 August, 2013   Enterprise Sports Group


Poul-Erik Høyer (left), President of Badminton World Federation, and Ryan Ng, 15, from the Singapore Sports School paired up in a friendly double match at the Singapore Sports School. Photo credit: Enterprise Sports Group 


Singapore, 7 August 2013 – During his one-day visit to Singapore, enroute to China for the Badminton World Federation World (BWF) Championships, Mr Poul-Erik Høyer, newly elected President of the Badminton World Federation and Olympic Badminton Gold Medalist, took the opportunity to score a few points not just with local youth badminton players and also with some of the sport’s most important stakeholders. 

Høyer and BWF’s Chief Operating Officer, Thomas Lund, visited the Singapore Sports School (SSP), home of Singapore Badminton Association, and went on court to play a short game with aspiring badminton players. More than 20 players from the SSP and Singapore Badminton Association’s national intermediate squad had the chance to hear from Høyer on his experience from his competitive career.
“Singapore has many strong connections with the sport of badminton and has played a critical role in the development of badminton.

Our partners, OSIM International and Enterprise Sports Group, are Singapore-based companies. I hope we are able to build on the relationships we have with Singapore and explore more opportunities such as hosting marquee events at the new Singapore Sports Hub,” said Høyer.

Home-grown companies OSIM International and Enterprise Sports Group (ESG) are heavily involved with the prestigious BWF World Super Series. OSIM International, a leading brand in well-being and healthy lifestyle products, is the first ever global title sponsor of the BWF World Super Series, while ESG is the appointed exclusive sponsorship agency for the BWF World Super Series and major BWF events such as the Sudirman Cup, Thomas/Uber Cup and World Championships. ESG also plays the role of evaluating host city bids for these events with BWF.

“The high intensity nature of badminton provides for spectacular and exciting entertainment. Being one of the top two sports in Asia, badminton attracts a huge fan base and is a fantastic marketing platform for brands to reach out to its customers. For example, the OSIM World Super Series has reached out to 630 million households and generated USD350 million in broadcast value for OSIM.

Global Growth

We have reached great heights with BWF and will continue to nurture this relationship to continue the growth of badminton globally. For the benefit of Singapore fans, we hope to see a marquee international badminton event in Singapore in the near future,” said Terence Khoo, founder and managing director of ESG.
Høyer and Lund’s visit to Singapore is hosted by ESG.