SportCares to leverage on 'power of sport' to improve lives
25 August, 2012
New Movement by SSC Encourages Corporate Social Responsibility
Vulnerable segments of Singapore’s society can look forward to growing and developing lifelong skill sets through quality coaching and better access to customised facilities and programming, thanks to the power of sport.
The SportCares Movement and Foundation, a new initiative that aims to use sport as a force for social good, was launched at the recent “Football With A Heart” (FWAH) charity fundraiser dinner on 25 August 2012 and received its first donation of S$30,000.
SportCares is the first recommendation under Vision 2030
to be implemented and strives to inculcate strong social values, cultivating a spirit of sport philanthropy and volunteerism within the community.
Contributing Back to Society
Mr Richard Seow, Chairman of Singapore Sports Council (SSC), encouraged corporate Singapore to leverage on SportCares in their efforts to contribute back to the society. He said: “Whether companies are organising sports clinics for youth-at-risk, sponsoring classes for needy seniors or contributing funding, SportCares will provide opportunities to capture the positive values that both consumers and employees want to see in a brand.”
The SportCares movement will be used to complement and support existing programmes while seeding new projects to address the gaps in opportunities. SSC has committed to provide dollar-for-dollar matching for the first S$1-million in donations.