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Asics acquired RunKeeper to keep up with the data gathering of Adidas and Under Armour

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Asics acquired RunKeeper to keep up with the data gathering of Adidas and Under Armour


runkeeper

As the trend starts to solidify, yet another big sports brand has conformed to digital GPS tracking, with Asics purchasing the fitness app, RunKeeper. The app was founded in 2008 and has quickly grown into one of the most successful tracking apps in the world with 33 million followers globally. 


The app is compatible with iOS and Android devices, using the smartphone’s GPS to trace running routes, time and distance.


Read the full article here. Check out SportTechie.com for global sports technology coverage.

Sport: Running

Proficiency level: Expert/Intermediate

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