Mio Global, one of the biggest producers of heart-rate monitor wearables, has just announced a new brand campaign entitled “The Coach Within,” which will aim to promote their product to athletes seeking more intense workouts.
Mio Global primarily produces wristwatch devices, and the company is a firm believer in the importance of heart rate within a workout. Their new campaign will reach out across all platforms, from a redesigned website to television advertisements and videos like the one below.
Sport: Fitness and wellness
Proficiency level: Expert/Intermediate