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Mio Global launches new effort to show importance of heart rate training for athletes

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Mio Global launches new effort to show importance of heart rate training for athletes


Mio fuse

Mio Global, one of the biggest producers of heart-rate monitor wearables, has just announced a new brand campaign entitled “The Coach Within,” which will aim to promote their product to athletes seeking more intense workouts.

Mio Global primarily produces wristwatch devices, and the company is a firm believer in the importance of heart rate within a workout. Their new campaign will reach out across all platforms, from a redesigned website to television advertisements and videos like the one below.

 

Read the full article here. Check out SportTechie.com for global sports technology coverage.

Sport: Fitness and wellness

Proficiency level: Expert/Intermediate

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