First mooted in March 2014 and officially launched in June 2017, the Sport Singapore Brand Ambassadors network is a first-in-public service online marketing initiative comprising content creators and social media influencers from Singapore's sporting eco-system: ranging from national and citizen athletes, to media personalities, sport volunteers, and health and fitness practitioners.
This diverse group of online personalities form the cast of Sport Singapore's online storytelling narrative, in a joint effort to inspire a more active and healthier community, to ignite sporting dreams and excellence, and forge social resilience through sport. They paint the stories of everyday individuals with their unique struggles, striving to personify the Vision 2030 narrative through their life journeys.
Click on individual profile thumbnails to view ambassadors' social profiles.