The Sport Singapore Brand Ambassadors network is a first-in-public service initiative comprising athletes, media personalities, fitness practitioners and active lifestylists from Singapore's sporting eco-system. 

First mooted in March 2014 and officially launched in June 2017, the initiative brings together a diverse group of prominent online personalities who form the cast of Sport Singapore's Vision 2030 online narrative, in a joint effort to inspire an active community, ignite sporting dreams and excellence, and forge social resilience through sport.